Courage is poorly understood. It’s also poorly self-assessed. Whether you’re starting a new venture, building an innovative product, improving your process, or developing a new corporate strategy, The Courage Lab helps organizations understand and harness the power of courage to make change.
Services
We work with client teams using our four-step model, The Courage Advantage, to plan and execute organizational change. Our consulting services for business transformation range from one-off engagements to solve specific problems to longer-term embedded engagements, like Part-Time President, where we function as part of your team to help you realize change from within.
It’s easy to get caught up in organizational myopia and forget that your customers don’t see the world from your point of view. From our roots in account planning, we are the “Voice of your customer,” and bring to the table a critical voice that too many businesses forget to include. Through empathy and story, we help our clients “seek first to understand, then to be understood.”
We lead planning sessions, retreats, and workshops to help teams work through problems, make better decisions, assess readiness for change, and map courage to plan and execute change effectively. We offer half- and full-day workshops like:
- The Courage Advantage: How to use courage to drive business and project success
- Make Yourself Uncomfortable: Mapping a plan to overcome the hidden barriers keeping you from living up to your plan
- There’s a T in Team: How to move past the myth of independence and build teams who thrive
- Realizing Opportunities: Arming yourself for success against five enemies of good decision making
Work
Some examples of our work making change with courage . . . >>
Saved a group of independent businesses from collapse by making customers think about them in a completely new way.
Radically transformed a new-business pitch process to help a legacy agency start winning again.
Conceptualized and built a coffeehouse and bistro in only six weeks to create a community hub for cyclists.
Created an agile innovation incubator to build prototypes, market assessments, and strategy options to evaluate the viability of a new product in an emerging category.
Helped two companies in the middle of a merger realize that they were better off separate than together and avoid a costly mistake.
Developed a model and structure for successful technology adoption for an industrial manufacturing business.
Launched a high-stakes new product for a national client by identifying and addressing the surprising perception problem preventing customers from buying.
Designed and implemented systems and processes to structure a business for exponential growth.
Showed a high-profile client that a corporate rebrand was good for the board’s ego, but bad for business.
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Approach
Our work is guided by our four-step model, The Courage Advantage. Throughout the process, we provide strategy, structure, and accountability to drive change with courage.