Wishful Thinking

Wishful Thinking is an epidemic. It affects individuals, independent businesses, entrepreneurs, and giant corporations. It comes in many forms: rationalization, self-congratulation, and avoidance to name a few.

Wishful Thinking can mislead us to believe that we don’t need a plan, that our good-enough plan is good, that we’re executing as well as we could, that we can do things ourselves that really are better left to others, or that we’re holding ourselves accountable.

Wishful Thinking keeps you from just doing your best.