Courageous Brands

Half of Canadian companies call themselves courageous. The truth is, only one in 10 is courageous.

In this world of corporate theatre, it’s easier for brands to say they have courage than to demonstrate courage and face the truth.

Courageous brands outperform non-courageous brands. It makes good business sense to be courageous. We recognize it’s not that simple, and don’t believe that every brand should or can be courageous. We’re just asking brands to be honest about it.

Are you a courageous brand?