The Courage Lab

To some, “Just do your best” means “Just try.” To Creative Independents, “Just try” is terrible advice.

We bring strategy and structure to Creative Independents so you can truly Just do your best.

You have the vision to see what can and should be created and the talent to make it. Whether you build, bake, or brew; film, forge, or fabricate; cook, code, or construct; direct, draw, or design; you’re good at your craft. And you know that building your best business requires a variety of talents beyond it.

Wishful Thinking is an epidemic. It affects individuals, independent businesses, entrepreneurs, and giant corporations. It comes in many forms: rationalization, self-congratulation, and avoidance to name a few.

Wishful Thinking can mislead us to believe that we don’t need a plan, that our good-enough plan is good, that we’re executing as well as we could, that we can do things ourselves that really are better left to others, or that we’re holding ourselves accountable.

Wishful Thinking keeps you from just doing your best.

Just doing your best comes with courage. We’ve been practicing courage for a lifetime and studying it for a decade. We use a four-step process we call The Courage Advantage to help Creative Independents just do their best. We create:

We use our experience working with Big Businesses like these:

To help build Independents like these:

Need help with strategy, structure, or accountability? Want to hear more about The Courage Advantage? Let’s talk.